It was a hot get-together before Christmas in the beer garden of the Munich Hofbräukeller, during a special kind of charity event: Under the headline “Columbia gives warmth” we invited Munich to an outdoor grill party for the benefit of the Munich “Kältebus” (winter bus). For every ten participants, Columbia donated a warmth package for Munich´s homeless, increasing the awareness for the expert for warming clothing with a strong sense of social responsibility. Over 500 guests came and enjoyed the skills of Munich’s celebrities at the grill. Radio Arabella was on location with moderator Uli Florl on the radio Arabella stage and supplied the right mood and background information about the campaign with music and live interviews. The event received a lot of press coverage and was also integrated in the Columbia outdoor advertising campaign.
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