A briefing that is as short as it is clear: “The Kettcar is turning 50, take this to the media!” Results that speak for themselves: 125 million print range, 1250 publications and finalist at the German PR awards. The reason: A PR campaign that revives the Kettcar and includes the people with their histories from five decades. Under the motto: “50 years of Kettcar – 15 million histories” we set the stage for retelling personal experiences of the last 50 years. We dig deep into the archives and bring treasures to light that promise nostalgic reminiscing. The story is a success. Along with many publications, Michael Schuhmacher writes a tribute to the Kettcar in the newspaper “Die Welt”, and 10,000 people share their stories in the social web.
Our service: Concept design/planning PR campaign, press preview, retro photo shoot, anniversary movie, microsite, facebook page, anniversary magazine, classic PR