A shoe that exercises the female problem areas already by wearing it – if that does not sound like an interesting story! We managed the German press launch of the new EasyTone technology for Reebok in the framework of an exclusive PR event. Following the motto “Sexy in the City”, the new technology was brought to life. We invited the most important female editors of the lifestyle, women´s and sports press to spend a perfect girl’s afternoon with us. Meaning: shopping, sightseeing, a Spritz in a trend bar, culture in the new museum Brandhorst, a walk through the English garden. The revelation was scheduled during the BBQ later that day, on the rooftop terrace of the hotel “Bayrischer Hof”: That was not only a great afternoon in the city, it was a workout for over 30 muscle groups, during which every journalist burned over 1,000 calories, training her legs and buttocks. The result: Happy editors, and publications in all relevant magazines.
Our service: Concept design, location scouting, press invitation, production of the press material, realisation and journalist care, initiation of exclusive stories, follow-up