It is the most important celebrity event in Kitzbühel: the Weißwurstparty (white sausage party) during the Hahnenkamm race in the hotel Stanglwirt, among others with Arnold Schwarzenegger, Vitali Klitschko, Mario Adorf, Felix Baumgartner, Niki Lauda and many more. In the framework of the 20th Anniversary, we presented the new design of our PR work during the HPR Weißwurstparty premiere. Following the motto “Quality instead of quantity”, the number of accredited journalists was reduced from 250 to 100, and the working conditions on site were sustainably improved, among other things with an own press centre, photo & interview calls and production of pool material. The result: the Weißwurstparty is also one of the most popular events among journalists in the Hahnenkamm week, and achieved over 250 million contacts and a media value of 5.5 million Euros in 2014 with over 400 publications.
Our service: consulting & strategy development, press accreditation, on location care, production and distribution pool material (photo & film), print, online and TV collaborations, PR work